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Lin Guoqiang: Digitalization Changes the Future

https://en.steelhome.com [SteelHome] 2019-11-05 15:01:10

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China Steel Industry Summit for 2020 Market hosted by SteelHome, was successfully held in Xiaoshan District, Hangzhou City, Zhejiang Province, during November 1-3, 2019. This summit was jointly held by Maanshan Steel Company, Ouyeel Co., Ltd and Youfa Pipe Group. Co-hosts were Shanghai Futures Exchange, Dalian Commodity Exchange, Xiamen C&D, China Minmetals Corporation, GTXsteel E-commerce and Henan Gang Duo Industrial. Over 1000 delegates from governments, associations, steel mills, miners, traders, research institutes and media attended the event.

Mr. Lin Guoqiang, vice-president of Nanjing Steel, delivered a keynote speech titled Digitalization Changes the Future.

Here is summary of his speech:

With the goal of “business digitalization and digital business”, Nanjing Steel establishes a sales management model centered on customer service, opens up the upstream and downstream industry chain, realizes the whole process digital steel mill, and promotes JIT+ C2M business model to realize more customized service, more efficient operations and a smarter ecosystem.

Nanjing Steel has experienced four stages of sales:

Stage I: In the traditional sales stage, the sales business is paper-oriented with a proportion of digital business. Lacking unified and standardized business process, sales management dispersed.

Stage II: In the information-based sales stage, online sales also formed. Based on EPR sales system, sales process gradually improved and sales management standardized.

Stage III: Sales enter into intelligent stage. Customization and E2E mode have been established. With the customer-centralized integrated sales mode, the whole sales process achieved visualization and systematization.

Stage IV: In the industrial Internet sales stage, new technology determined sales process, then it entered intelligent upstream and downstream industry chain output stage.

Since 2017, the entire sales system has been optimized and upgraded according to the company's plan. Internally, it established an integrated sales management system and externally, an e-commerce platform. In 2019, a business intelligence system based on the digital new economy will be established. As a guide and analysis of the overall sales business, Nanjing will gradually realize the smart sales with its own characteristics.

Of the steel products homogenization, service is the weapon of future sales. Nanjing Steel’s intelligent sales strives to improve its service in order to enhance its comprehensive competitiveness.


(To contact the reporter on this story: nancy.bu@steelhome.cn or 0086-21-50585358)
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